Managing Tour Packages Quiz

1. What is the primary purpose of market segmentation in tourism?

2. True or False: A tour package typically includes transportation, accommodation, and meals.

3. The process of dividing a broad target market into smaller groups is called ______.

4. Demographic segmentation is to age as geographic segmentation is to ______.

5. Which of the following is NOT a component of a tour package?

6. Match the tourism market segment with its description:

a. Psychographic – 1. Based on travel behavior

b. Behavioral – 2. Based on lifestyle and interests

c. Demographic – 3. Based on age and income

7. What is the first step in preparing a tour package?

8. True or False: Tour operators are not considered tourism service suppliers.

9. The role of accommodation providers is to provide ______.

10. Sales promotion is to discounts as public relations is to ______.

11. Which of the following is a type of tourism contract?

12. True or False: A void contract is legally binding.

13. The process of collecting feedback from participants after a tour is part of ______.

14. Match the selling technique with its description:

a. Consultative selling – 1. Focuses on client needs

b. Cross selling – 2. Offers additional products

c. Storytelling selling – 3. Uses narratives to engage

15. What is a key benefit of market segmentation?

16. True or False: Brochures are used to provide information about attractions.

17. The ______ filing system involves organizing physical documents.

18. Tour operators are to itineraries as travel agencies are to ______.

19. Which of the following is a source of tour package inquiries?

20. Match the tour file type with its content:

a. Itinerary files – 1. Marketing materials

b. Tour operator brochures – 2. Schedule and activities

c. Electronic booking confirmations – 3. Payment details

21. What is a key factor to consider when planning a tour package?

22. True or False: Luxury travelers seek budget-friendly options.

23. The process of identifying potential suppliers is part of ______.

24. Consultative selling is to client needs as cross selling is to ______.

25. Which of the following is a promotional strategy?

26. True or False: A digital filing system stores electronic documents.

27. The ______ of a contract ensures it is legally binding.

28. Match the customer type with its preference:

a. Adventure travelers – 1. High-end experiences

b. Luxury travelers – 2. Thrilling activities

c. Budget travelers – 3. Cost-effective options

29. What is a challenge of market segmentation?

30. True or False: Itinerary files include daily schedules.

31. The process of approaching a client involves ______.

32. Accommodation providers are to hotels as transportation services are to ______.

33. Which of the following is a type of tour package?

34. True or False: Solo travelers prefer group activities.

35. The ______ of a tour package ensures compliance with regulations.

36. Match the promotional strategy with its description:

a. Direct mail – 1. Personalized messages

b. Sales promotion – 2. Discounts and coupons

c. Public relations – 3. Media relations

37. What is a key role of tour operators?

38. True or False: Ecotourists prioritize sustainability.

39. The process of testing an itinerary ensures ______.

40. Itinerary files are to schedules as tour operator brochures are to ______.

41. Which of the following is a type of customer in the tourism market?

42. True or False: A bilateral contract involves mutual promises.

43. The ______ of a tour package promotes sustainable practices.

44. Match the tourism supplier with its role:

a. Tour operators – 1. Provide lodging

b. Accommodation providers – 2. Organize tours

c. Travel agencies – 3. Book services

45. What is a key advantage of a well-prepared tour package?

46. True or False: Social media is a source of tour package inquiries.

47. The process of handling client objections is part of ______.

48. Physical filing is to documents as digital filing is to ______.

49. Which of the following is a step in selling a tour package?

50. Match the contract type with its description:

a. Express contract – 1. Mutual promises

b. Bilateral contract – 2. Explicit terms

c. Unilateral contract – 3. One-sided promise